FirstClub
FirstClub
FirstClub
The goal of this pitch was to launch FirstClub, a premium grocery delivery app, into a market already dominated by Swiggy, Zepto and BlinkIt. The challenge was to stand out in a space cluttered with loud, pop-culture-driven communication. Instead of joining that noise, we deliberately went the other way.
The goal of this pitch was to launch FirstClub, a premium grocery delivery app, into a market already dominated by Swiggy, Zepto and BlinkIt. The challenge was to stand out in a space cluttered with loud, pop-culture-driven communication. Instead of joining that noise, we deliberately went the other way.
The goal of this pitch was to launch FirstClub, a premium grocery delivery app, into a market already dominated by Swiggy, Zepto and BlinkIt. The challenge was to stand out in a space cluttered with loud, pop-culture-driven communication. Instead of joining that noise, we deliberately went the other way.
Year
2025
Client
FirstClub
Category
Pitch presentation
Duration
1 week
The campaign leaned into a classy, minimal aesthetic. Clean layouts, macro food shots and rich, solid colours gave every piece a gourmet, high-end feel, positioning FirstClub as the choice for those who value quality and taste over gimmicks.
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Let'S WORK
TOGETHER
BASED IN Bangalore,
INDIA
Digital Designer & Photographer
Let'S WORK
TOGETHER
BASED IN Bangalore,
INDIA
Digital Designer & Photographer
Let'S WORK
TOGETHER
Let'S WORK
TOGETHER
BASED IN Bangalore,
INDIA
Digital Designer & Photographer